One of the first things we thought about was the little stickers you get on fruit and vegetables. They’re so recognisable and already tied to fresh produce, so we liked the idea of making that part of the branding itself.
We designed the Boosters Club logo around those stickers, then carried it across the rest of the brand. We created the webpage, reusable shopping bags, recipe images and other campaign assets, with the logo appearing in different ways throughout.
