The concept
The founder of Unbirthday came to us with a long-standing love for Alice in Wonderland. She wanted to turn that into a fashion brand, and we worked with her to create the identity and campaign.
The Work
Elements of Wonderland run through the imagery — oversized flowers, mushrooms, unusual proportions and bright colour — set against contemporary clothes and styling, so each image has something slightly unreal about it.
Visual References
Lewis Carroll’s Alice in Wonderland · Surrealist Fashion · Fantasy Illustration