The concept
Glosswear came to us with the idea for a sunglasses brand influenced by Y2K fashion and early-2000s eyewear. We created the name, identity, product design, packaging and campaign.
The Work
The name plays on gloss and glass, reflected in shiny finishes, translucent materials, tinted lenses and bold colour. Two frame styles, each in pink, red, black and silver: a narrow rimless frame and a larger curved frame.
Visual References
Y2K Fashion, 1999–2003